Reach a Targeted Audience with Banner Ads and Digital Signage

 

A vertically integrated marketing mix has been a key concept to advertising for the past few decades. Print and Media Advertising, like radio and television is a form of marketing communication used to encourage, persuade, or manipulate an audience to take some specific type of action. The obvious desired result is to reach a targeted audience with an effective and persuasive message.

banner ad imageAdvertising messages are commonly viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites, chat rooms, emails or text messages. Today, advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers.